S.C. STAFFIX S.R.L

According to Katuse (2021), the organisational strategy is based on a number of aspects, including the organisational goals, the resources, innovation, and learning and development. An organisation’s strategic goals and objectives should logically relate to its goods in several ways. The first need is that the items match the organisation’s overall goal and vision.

Second, the goods need to stand out from the competition. An organisation can get a competitive edge and draw clients by distinguishing its offerings (Nguyen, 2021). Nespresso is one company that understood this. They created the Nespresso AAA Program in 2003 aimed to help produce high-quality coffee, enhance production, and manage the farms sustainably. Their team of coffee professionals performs over 70 quality checks. Next, their master blenders, roasters, and grinders bring out the full potential of the beans, producing a broad variety of Nespresso coffees.

Third, the relevant market categories should be addressed by the products. This entails being aware of the demands and preferences of the intended market (Samiee,1994).

Strategic goals and objectives can be connected to services in a variety of ways. Nespresso, for example, provides customer support services to assist clients in using their coffee machines efficiently. Additionally, they provide training services to assist clients in effectively using their goods. This way, they give clients more value and enhance their experience by providing these services.

Last but not least, according to Schmitt, an organization’s strategic goals and objectives should rationally relate to its clients. This entails first comprehending the demands and desires of the consumer before designing goods and services to satisfy those needs. Strategic goals and objectives can be connected to customers in a variety of ways. Nespresso carried out market research to comprehend the requirements and preferences of its intended audience. As a result, they made improvements to their goods and services based on user input.

Vertical and Horizontal Integration of Strategy

Strategic goals and objectives can be connected to vertical and horizontal integration in addition to the three primary areas of products, services, and customers. When a business develops its activities to encompass the manufacturing of raw materials or the distribution of its goods, this is known as vertical integration. When a company combines with or buys out rival businesses, it engages in horizontal integration.

In order to accomplish a variety of strategic objectives, including growing market share, cutting costs, or entering new markets, vertical and horizontal integration can be used. It is crucial to remember that these tactics might be dangerous. Vertical integration, for instance, may result in higher costs if the company struggles to create or distribute its goods effectively. If the company merges with or buys a rival, horizontal integration may result in more rivalry.

Conclusion

An organization’s strategic goals and objectives should logically relate to its goods, services, and clients. An organization can gain a competitive edge and draw in new clients by first understanding the needs and wants of its customers and then designing goods and services to satisfy those demands. If they fail to do so, they will not be able to design strategies responsive to the changing business environment and respond to the customers’ needs.